Is Internet Marketing is new?  Not even close. What's new is probably your involvement in it.  More and more companies are taking control of their online presence. Realizing how much their target customers are online is making many companies invest large parts of their budgets to online or Internet Marketing.

Internet Marketing isn't necessarily different than traditional marketing - it's just about "where" you are advertising. Marketing to online users is slightly different... but what remains the same is that effective marketing campaigns take time, money and patience.

Yes - your Internet results will vary based upon how much you spend. Unfortunately, throwing money at Internet Marketing does not guarantee results.  It's a matter of having a strategy for success.

First step is understanding what's important to you?

Online Marketing is a hot subject right now. And you may get daily phone calls and emails from people who promise to get you to the top of Google, put your company on every local business directory, or plaster your face on a video.

Our comment is: so what?  Ok... don't get us wrong. These are all great and integral parts of Internet Marketing.  But, before you pour your time and money in to these individual pieces, you need to understand what you are trying to achieve.  What results do you want?

Sound silly?  Well, what's most important to you?

• Do you want to be at the top of a Google search result?
• Do you want more people to visit your website?
• Or do you want more people to do business with you?

Gaining online presence with a Search Term, a business directory listing or video won't make people do business with you.  These are all great tools.  But we feel it's a bigger picture than these individual parts.

If your intention is to market your company, products and services online, then you need an Internet Marketing plan starting with understanding these critical questions:

• Who is your ideal client?
• Where is the best place to find them?
• What products and services are you offering?
• Are you competitive in the online market?
• Does your website offer users a way to do business with you?
• Do you offer multiple ways for people to contact you?

So who is your ideal client?  And where  is it best to contact them?

Do you even know?  And can they even find you online?  For us, Tucson is a small city... Internet Marketing opens your company door to an global audience.  Are you equipped for that?

With nearly 200 million websites on the Internet, the mere fact that you have a website doesn't mean it will drive in any business.

Once we understand your target market, we need to then establish a plan of how to reach them but moreover what you want them to do when they find you.

The key to any Internet Marketing campaign is what we refer to as "conversions".  Driving business in to your website is one thing... getting them to do something while they are there is all together different. 

Some Internet Marketing tools we utilize include:

The final stage before launching a campaign will be looking over your website to make sure it's working for you and that it's appropriately set-up to achieve the results you are hoping for.

This does not have to mean a complete website re-design. If you have had a website for several years, changing it now may be a real pitfall in your plan and could even hurt your search engine optimization.

Internet Marketing does not have to be scarry... you just need a little help.  Many solutions are DIY, inexpensive and often Free... we can help you get started or do all the work for you.

>> An easy start is a blog.  Learn how to be effective!

Our Services

Like the pass of seasons, we offer services that will stand the test of time and provide planning solutions to flow from one quarter to the next, but also for years to come. These are not quick fixes, but business plans to meet your strategic goals.

• Marketing Solutions: brochures, business cards, and more
• Internet Solutions: web design, CMS, Internet hosting, etc.
• Internet Marketing: social networking, email blasts, blogs
• e-solutions:  email, ecommerce, online sales support
• Management Services:  consulting, on-site, human resources
• Administrative Support: live chat, phone support, newsletters

>> Why staff it when you can outsource it:  Learn more